Tidal has launched Tidal Collabs, a new service for artists that helps them find and connect with possible collaborators. It sits within Tidal Artist Home, the platform for artists launched by the streaming service earlier this year.
Says Tidal's Global Head Of Product Agustina Sacerdote: “We know from speaking with thousands of artists that they are looking for ways to evolve their artistry and grow their audience. Collaborations are a powerful, organic way to do this”.
“We built Tidal Collabs to take the stress and inefficiency out of the process of finding great collaborators”, she goes on. “We leverage our data and editorial expertise to recommend high quality collaborators in an environment that is tailored and safe”.
To mark the launch of the new service, Tidal has teamed up with Jermaine Dupri for a Collabs Spotlight contest. Artists who are matched via Collabs in the US can enter a competition to win studio time and mentorship with Dupri, as well as marketing support for a collaborative track.
Says Dupri: “Finding artists and producers to collaborate with isn’t easy, so Tidal Collabs is a gamechanger. A great collab brings different fan groups together to connect over something fresh".