So, is it getting to the point where it will be easier to report on which of Scooter Braun’s management clients are not quitting his SB Projects company? Well, not quite yet.
But there has certainly been lots of chatter in recent days about the Braun-managed pop stars who are rumoured to be in the process of appointing new management. Among the stars mentioned by the gossipers are Demi Lovato, Ariana Grande and even the artist Braun is perhaps most famous for managing, good old Justin Bieber.
Sources from both sides seem to have confirmed that Lovato has “amicably” ended her alliance with Braun’s management business, though there is lots of contradictory information flying around about Grande, Bieber and others.
Braun, of course, sold his wider Ithaca Holdings company – which included SB Projects – to South Korean entertainment firm HYBE back in 2021 and now has a CEO role at HYBE America.
And, Variety reports, some are saying that all the gossip about the SB Projects management roster relates to changes caused by Braun having that wider role within the HYBE empire.
Which could mean that certain artists rumoured to be changing their management teams will still actually be allied to SB Projects, just without the direct involvement of Braun himself. Or maybe, because of all the revamps happening at HYBE and SB Projects, a lot of the firm’s management clients happen to be reviewing their options at the same time.
Says one source to Variety: “All of Scooter Braun’s clients are under contract and negotiations have been going on for several months as Scooter steps into his larger role as HYBE America CEO. People are spreading rumours based on what they know, but they are off. Scooter’s team at SB Projects are still handling both Justin and Ariana as they work through what this new structure looks like”.
So who knows what is happening. Unless some official statements start to come in, maybe we just need to be on the look out for sneaky edits to this web page in the days ahead.
