Bauer Media has completed its acquisition of iRadio, having announced a deal to buy the youth-centric Irish radio station back in August.
Confirming the deal has now been completed, President of Bauer Media Audio, Vivian Mohr, says: “The acquisition of this top-notch business marks our expansion in Ireland and we eagerly anticipate the possibilities it presents to strengthen our connections with both listeners and commercial partners across broadcast and digital audio platforms".
It's the media firm's third acquisition in Ireland in recent years. It entered the market by buying Communicorp Group in 2021 and then acquired Cork-based Red FM last year.
Bauer Media, by the way, is another company that has caught the rebrand bug. It unveiled its new logo last week alongside the customary nonsense statement from CEO Yvonne Bauer.
“We’re extremely proud to reveal our new branding which highlights our transformation journey so far, encouraging us to continue our efforts while celebrating our heritage of almost 150 years", she says of the company's decision to go with a green play button and purple letters.
"We are driven to unleash the full potential of our business, our brands and our people", she adds. "The new corporate brand will raise our corporate profile and improve our brand credibility with a shared sense of purpose and values". Yeah, maybe.